2008

  • Created three podcasts (one audio, one screencast, one video) on professional practice for creative undergraduates for the Career Development Centre.
  • Business mentor for SPEED/Enterprise Inc. undergraduate business development programme.
  • Trainer and business mentor for Incubating Graduate Business project. Three workshops: Developing A Website For Your Business; Building An Online BusinessPromoting Your Website.
  • Workshop at NLabs social networks conference: Can We Be Familiar Strangers? – exploring customer relationships and social networking.

Some businesses have clients and others have customers – do you know the difference, beyond that clients seem to have more money? Bands call their customers fans, and football clubs call their customers supporters. In online social networks our potential customers – or our leads, prospects, browsers – can become friends with us, but are they really friends, or are they ‘familiar strangers’? In this interactive workshop, you’ll explore different kinds of business relationships in social networks.

A valuable opportunity for you to take some time out, stand back and get a fresh perspective on your business whatever stage you’re at. With the help of a creative business coach, you will identify the aspects of your business that are doing well and those which are not and create a plan to move forward on the challenging issues during this interactive session.

  • Delivered Spring Forum: Business Development Workshop for Northant Artists in Education.
  • Two workshops at the Creative Careers Summit: Legal, Decent and Honest – how to set up a creative business the right way – and How much is that Doggie In the Window? A pricing workshop for creatives.
  • Banks Mill Masterclass: Licensing Your Intellectual Property.

Managing intellectual property is often the key to success in creative business and licensing your intellectual property can bring much bigger long-term rewards than selling it. In this workshop you’ll learn all the steps necessary to license what you create. Topics include:

What do you have that can be licensed?
Securing your Intellectual Property Rights
Copyright, Patent and other licences
Negotiating a license agreement
Recent developments, including Creative Commons Licensing

  • Banks Mill Masterclass: Getting Your Blog Up and Running.

You’ve decided that blogging is important for your business – so what next? This workshop will concentrate on the practicalities of getting your blog up and running. By the end of the session you’ll not only know what you and your business want from a blog, but how and where to go about getting it. Topics will include:

Blog objectives – what’s in it for you and your customers?
Choosing a blogging platform and getting set up
Integrating with your website and business
Write right for blogging
Attracting readers to your blog

The Monthly Fix is a regular event for creative businesses aimed at overcoming obstacles to success and solving current problems. Developed with Banks Mill as a follow-on to Make It Happen!, a collaborative and social networking approach brings fresh insights into common problems.